Urban Decay Eyeshadow Primer Potion Review

     Hi girls!  You know that terrible moment when you look in the mirror and you see that your eye makeup has creased and is all smudged?  I have good news; there’s a great product called Urban Decay Eyeshadow Primer Potion to keep your eye makeup long lasting.  An eyeshadow primer is used to keep your eye makeup from creasing, smudging, and it makes your eyeshadow more vibrant.
     Urban Decay Eyeshadow Primer Potion is one of the most popular eye primers.  I’ve had my Urban Decay Eyeshadow Primer Potion for almost a year now, and I love it. 


Long lasting - My eyeshadow lasts a lot longer when I wear primer.  What I love about this primer is it allows you to wear drugstore eyeshadow without worrying about it not being long lasting.  It claims to keep your eyeshadow on for 24 hours, but my eyeshadow hasn’t lasted longer than 10 hours at times.  If you use high end eyeshadow with the primer it might last for 24 hours, but I don’t think most drugstore eyeshadow would.  I do have oily eye lids so that plays a factor in how long your eyeshadow lasts.

Vibrant- It makes your eyeshadow more vibrant because it creates a base for the eyeshadow and it’s easier to build the color.

Goes on smooth- It has a creamy texture and it goes on smooth.

Different colors- It has four different colors to choose from: Greed (gold), Sin (shimmering champagne), Eden (matte tawny), and Original (sheer nude). 

Use it instead of eyeshadow- You can use the colored primers as eyeshadow if you only want one color.

A little goes a long way- It only takes a little dab of product to cover each eye.  I’ve had mine for over a year, and I still have enough left for a couple more months.  I don’t use it every day since I don’t wear makeup every day, but if you did, it should still last for quite a while.

It has great reviews- Before I’m willing to spend over $15 on a makeup product, I usually check the reviews to see what other people think about it, and I go to a store and get a sample.  That way I can be sure I’m buying something that will work with me.

Moderately priced- For one squeeze tube with .37 oz., it’s only $20.  For some people that might be a splurge, but it’s totally worth it!


     The old tube was very flimsy.  I dropped it once and that container cracked and the product oozed out when I used it.  I dropped it another time and it cracked in half.  I had to put the product in another container because it starting drying out.  They made new squeeze tubes since then which I’ve heard work much better. That’s been about my only complaint besides the one I said earlier about drugstore makeup not lasting as long as they claimed.
     Overall I still love this primer and it works so much better than going without one.  Once it runs out, I’m pretty sure I’ll be repurchasing. 
    Do any of you guys use an eyeshadow primer? If so what brand and how do you like it? Let me know in the comments!
Becca xxoo


  1. This is my favorite eye shadow primer, too! I love Urban Decay, they are the best! Another con with the old packaging is you can't get all the product out because of the way it was shaped. I have not tried the squeeze packaging yet, either, but it sounds like an improvement!

  2. Maybe you can cut it open to get all of the product out?



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